Tag Archives: online recommendations

The Power of Positive Reviews

Posted on December 04, 2019

‘Tis the season for checking online reviews before making holiday gift purchases, booking lodging, or planning itineraries of must-do activities.
Checking Woodson Art Museum reviews on TripAdvisor and social media makes perfect sense.
“What people say about you is 12.85 times more important in driving your reputation than things that you pay to say about yourself,” writes Colleen Dilenschneider, chief market engagement officer at IMPACTS Research & Development, in her blog designed to provide data for cultural executives. “Which do you trust more?”
Although Colleen’s comments may not be surprising, they are encouraging because of the bounty of stellar comments visitors are posting in the wake of Woodson Art Museum visits.