An idea cast forth into the world can cause ripples that continue to touch many lives. My life was changed in 2009 when Helen Ramon, program officer at the Helen Bader Foundation, initiated a call to Wisconsin museums to develop programs for older adults. For me, a Woodson Art Museum educator, that "challenge" led to the opportunity to learn about an innovative program for those with dementia and their care partners called “Meet Me at MoMA” at the Museum of Modern Art in New York. Ideas, methods, and best practices based on MoMA’s program subsequently were implemented at eleven Wisconsin museums. These museums formed an alliance and named their respective programs "SPARK!". Each museum tailored the program to fit the needs of its visitors and its specific environment.