Tag Archives: marketing ideas

I’ll Have a Pabst Blue Ribbon-Tailed Astrapia

Posted on July 23, 2014

Believe it or not, the Woodson Art Museum’s flagship exhibition, Birds in Art, is just around the corner. In preparation, the Museum is looking into potential marketing opportunities to heighten awareness of the exhibition and honor the great work of the artists in the 2014 edition.

Inspired by recent projects undertaken by other museums, staff talked about partnering with local microbreweries to develop a craft beer with a Birds in Art theme. It is an intriguing idea and could be mutually beneficial for the Museum and the brewery. We’ve been kicking around possible names of the potential brew, and I personally have taken charge of this task and also volunteered my services for future taste testing.